Details e-Book How to Launch a Brand Ed. 2 (Trade Edition)
🗸 Author(s): Fabian Geyrhalter
🗸 Title: How to Launch a Brand Ed. 2 (Trade Edition)
🗸 Rating : 161 from 5 stars ( reviews)
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, MacOS, PC and Amazon Kindle
Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this revised and expanded second edition of the book we share expert insights based on nearly two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the four key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make key branding decisions along the way.
