Details e-Book Strategic Marketing Management - The Framework, 10th Edition
🗸 Author(s): Alexander Chernev
🗸 Title: Strategic Marketing Management - The Framework, 10th Edition
🗸 Rating : from 5 stars ( reviews)
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, MacOS, PC and Amazon Kindle
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
