Details e-Book Citizen Coke: The Making of Coca-Cola Capitalism
đź—¸ Author(s): Bartow J. Elmore
đź—¸ Title: Citizen Coke: The Making of Coca-Cola Capitalism
đź—¸ Rating : 934 from 5 stars ( reviews)
đź—¸ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
đź—¸ Supported Devices: Android, iOS, MacOS, PC and Amazon Kindle
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
