Details e-Book The Tanning of America
🗸 Author(s): Steve Stoute
🗸 Title: The Tanning of America
🗸 Rating : 382 from 5 stars ( reviews)
🗸 Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
🗸 Supported Devices: Android, iOS, MacOS, PC and Amazon Kindle
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--
